Welcome Eric Streiff

 

American Philanthropic is pleased to announce the hiring of Eric Streiff as Senior Managing Consultant, Direct Response. Mr. Streiff brings to the firm three decades of nonprofit fundraising, marketing, and management expertise, most recently as the head of marketing at OPUSfidelis, a global strategic communications and digital media agency.

Mr. Streiff’s career has run the fundraising gamut—encompassing everything from marketing, photography, and creative services to digital outreach, social media, strategic planning, and executive leadership. He served as Vice President of Development for an acclaimed $100+ million international charity (International Fellowship of Christians and Jews) and was Executive Director/CEO of a $32 million international, faith-based humanitarian nonprofit (Missionary Oblates of Mary Immaculate). Streiff has also held executive leadership positions at two multi-channel fundraising agencies where he served a wide range of nonprofits in the U.S. and abroad.

“We’re thrilled and honored to have Eric join American Philanthropic,” said Principal Partner Jeremy Beer. “Eric has synthesized insights from the various fundraising, marketing, and executive hats he’s worn into a unified vision for how nonprofits can thrive in today’s world. That’s a rare talent, and we consider ourselves incredibly fortunate to have him join our growing firm.”

Streiff works primarily to help organizations transition from a limited-channel model of direct response to a multi-channel, integrated program. The latter, he says, not only helps accelerate growth and fortify financial sustainability, but it also helps to provide experiences to target audiences that are relevant, personal, and meaningful. “The future of marketing, and fundraising itself,” says Streiff, “will increasingly focus on the person and not things—and will embrace relationships and not transactions. Transactional marketing, as an end unto itself, is a thing of the past. The future success of direct response fundraising will be built on something much deeper and more visceral.”

Outside his professional life, Streiff teaches Digital Marketing Strategy to undergraduate marketing majors at SUNY New Paltz. In the past he has taught marketing, internet marketing, and advertising at New York University, Catholic University of America, Baruch College, and The Fashion Institute of Technology. Prior to working in the nonprofit space, Streiff worked on marketing, advertising, and creative initiatives for FAO Schwarz, Porsche, Audi, Seagram’s, The Body Shop, and Chase Bank, among many others. Streiff holds undergraduate degrees from Skidmore College and The Fashion Institute of Technology, as well as a master’s degree in Marketing from New York University. He lives in upstate New York with his wife, Jolene. They have eight children and ten grandchildren.

Streiff will oversee American Philanthropic’s Direct Response Group, where he will help nonprofit organizations diversify and strengthen their multi-channel direct response programs. Effective direct response has been a key component in American Philanthropic’s rapid growth over the past decade, and Streiff’s guidance and unmatched knowledge promise to expand the firm’s excellence in this area.

“I’m excited to join American Philanthropic for one simple reason,” Streiff says. “The firm’s culture, people, and clients embrace something that transcends the specific job, task, or project at hand: What drives them is a desire to make life, and the world, better in some way. I’m honored to be part of this growing, widely-respected firm and to assist our clients in raising increased funds for their mission.”

 

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