Student Free Press Association

100% revenue growth after implementing strategic development program

American Philanthropic began working with Student Free Press Association (SFPA) in June 2016 to construct and implement a strategic development plan. SFPA had, up to that point, achieved a great deal of success in nurturing principled journalistic talent to promote reform in higher education and in the media.

However, the organization had largely relied on a few major gifts and foundation grants, and felt that they lacked the donor base diversification needed to ensure long-term growth and sustainability. The organization’s leadership sensed that a more systematic and strategic approach to development would be needed in order to fuel future growth and avoid stagnation.

American Philanthropic built a custom strategic development plan for SFPA and began directing the plan’s implementation. The result: SFPA realized 25% more revenue than projected in 2016 and is on track to achieve 2-year revenue growth of 100% by the end of 2017.

How did it work? American Philanthropic consultants undertook a two-month strategic development planning process with SFPA. After analyzing the organization’s present situation and future prospects, we identified goals and strategies to guide SFPA over the next two and a half years. The final strategic development plan articulated these goals and strategies, as well as a detailed series of steps and benchmarks to achieve and measure success.

Immediately after finalizing the strategic development plan, American Philanthropic began guiding the plan’s implementation, focusing on strengthening SFPA’s foundation solicitation program and growing its individual donor base.

After one year of collaboration, American Philanthropic helped SFPA add 6 new foundation donors, representing $250,000 in revenue. Additionally, American Philanthropic executed three multi-channel campaigns and grew SFPA’s individual donor base by 440%. This revenue growth is allowing SFPA to expand its programmatic and operations staff, enabling the organization to more effectively achieve its mission.


American Philanthropic is registered as “fundraising counsel,” “fundraising consultants,” or other similar designations in all states requiring this kind of registration. We did not act as a “professional fundraiser” in the case cited above, meaning, among other things, that we did not at any time solicit funds, assets, or property on our client’s behalf.

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