HOW DO WE FIND NEW DONORS?

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CASE STUDIES

Goldwater Institute

and

National Center on African American Marriages and Parenting

The lifeblood of any nonprofit organization is a continually refreshed and growing donor base. Direct mail, data mining, donor research, events, meetings and networking, board members, and communications all have vital roles to play in helping you identify new funding prospects. Organizations that successfully build a broad base of donor support focus on every level of the giving ladder, from foundations and high-net-worth individuals to planned giving to small donors.

GOLDWATER INSTITUTE:

The Goldwater Institute is based in Arizona but does public-interest legal work and policy advocacy with national implications. Three times the Institute has argued in front of the United States Supreme Court, and three times it has been victorious. In light of its success, the Institute came to American Philanthropic with a question: how can we go beyond Arizona to build a nationwide donor base for our work?

American Philanthropic worked with the Goldwater Institute’s leadership to hone its messaging for a national audience. We developed an appeal that emphasized the Institute’s concrete record of success, its positive message, and its focused, strategic legal program. We then tested various types of direct-mail packages and lists until we found ones that consistently worked. And we managed the direct-mail prospecting program for the Institute, keeping the organization on a consistent schedule.

As a result, after two years the Goldwater Institute now has thousands of national donors in its rapidly growing house file—including many high-net-worth individuals—along with a direct-mail prospecting program that returns twice as much on investment as its previous program.

RELATED SERVICES:

  • Direct mail.
  • Development-program audit.
  • Messaging development.
  • Grant writing and proposal creation.
  • Customized donor prospect research.

 

NATIONAL CENTER ON AFRICAN AMERICAN MARRIAGES AND PARENTING:

Dr. Linda Malone-Colon envisions a country where most African American children are born into intact families and raised by their married, biological parents. As the founder of the National Center on African American Marriages and Parenting (NCAAMP), she is helping African Americans build loving, stable marriages that inspire and support personal development, empowerment, and human dignity.

As chair of the Psychology Department at Hampton University, Dr. Linda Malone-Colon has a full plate. She knew that she needed to identify, research, and reach out to new donor and foundation prospects in order to garner the financial support necessary to make her vision for America's African American families a reality. But she wasn't sure where to begin—or how to find the time.

Through comprehensive donor prospect research, American Philanthropic worked with Dr. Linda Malone-Colon and NCAAMP to build a broader base of foundation and major donor support, helping to put the organization on a stronger financial footing.

RELATED SERVICES:

  • Development-program audit.
  • Messaging development.
  • Grant writing and proposal creation.
  • Customized donor prospect research.