45% growth in major gifts by implementing a successful donor club program.
Northeast Catholic College came to American Philanthropic seeking help in establishing an all-around well-functioning development program to support future enrollment growth.
In particular, Northeast Catholic College needed help securing new major individual donors and upgrading current donors to higher levels of giving. American Philanthropic helped Northeast Catholic College establish a major donor recognition club which allowed the College to increase its number of $1,000+ donors by 45% in less than a year.
In the opening months of the engagement, American Philanthropic constructed a strategic development plan that would guide the College’s growth over the next two fiscal years. American Philanthropic then got to work implementing the major aspects of the plan: A foundation solicitation program, a major donor cultivation and solicitation program, and a direct mail operation. American Philanthropic also helped Northeast Catholic College with a personnel search to hire a full-time director of development.
Once the initial pieces were put into place, American Philanthropic helped Northeast Catholic College establish a donor club, the Northeast Catholic College John Paul II Society, which would recognize all donors whose annual contributions to the college equal or exceed $1,000.
The purpose of a donor club is to recognize major donors for their commitment and bring donors deeper into the life of an organization, offering them exclusive benefits such as invitations to events and personalized consultations with leadership.
After less than a year, Northeast Catholic College:
The Northeast Catholic College John Paul II Society has allowed Northeast Catholic College to increase its number of major donors, offer its biggest donors more specialized attention, and boost its annual revenue substantially.
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