American Philanthropic’s In the Trenches

A master class series

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Major Gifts: Acquiring, Retaining, and Upgrading Your Most Valuable Donors

Thursday, September 23 from 1:00-4:00 pm ET — Master Class with Ben Domingue and Andy Day.

Your next major donor is already likely giving to your organization. But what are the best ways to identify them, determine how much to ask, and then actually ask them to give you more? How do you navigate and negotiate objections to the invitation to give? How do you make your major donor cultivation efforts particularized and personalized, and how should you go about thanking your major donors? And what do all of these efforts look like through the eyes of a donor?

What you’ll learn:

  • the art and science of uncovering the major gift gems hidden in your active donor list, and how to identify new major donor prospects;
  • how to create fundraising and revenue stability by boosting donor retention at all levels, but particularly with your major givers; and
  • expert strategies for dramatically increasing fundraising revenue through major donor gift upgrades.

Join American Philanthropic’s Ben Domingue and FOCUS’s Andy Day for our In the Trenches major gifts master class. Ben and Andy will share the why and the how of major gift fundraising from their years of working with organizations to build their major gifts programs and acquire more gifts.

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What is included in my registration?

Registration starts with a seat in the master class, and contains a full suite of services to help you on the frontlines. In addition to attending the master class, you will receive:

  • a training manual on the master class topic,
  • the best essays and practicalities on the master class topic from Philanthropy Daily,
  • a copy of The Forgotten Foundations of Fundraising by Jeremy Beer and Jeffrey Cain,
  • and a 30-minute one-on-one consultation with an American Philanthropic consultant at a time of your choosing following the master class.

What is the Master Class Schedule?

Master Class Schedule (All Times Eastern)

1:00 – 1:10 pm: Introduction of Instructors and Overview of Master Class

1:05 – 1:15 pm: Brief Participant Introductions and Initial Questions

1:15 – 2:00 pm: Session I

2:00 – 2:15 pm: Q&A

2:15 – 2:30 pm: Break (check email, voicemail, grab a quick bite)

2:30 – 3:15 pm: Session II

3:15 – 3:55 pm: Special Guest – Discussion and Q&A

3:55 – 4:00 pm: Concluding Remarks

How much does each session cost?

A single session costs $250. If you reserve a seat for all four sessions before July 10th, you get the fourth master class free.

How many people will be in the class?

Each class will have no more than 20 participants. We want to keep the classes as intimate as possible to allow time for plenty of discussion and Q&A.

How will the class be conducted?

The class will be conducted over video conference. Participants will receive a private link and password to join the video conference prior to the master class.

Who is the ideal participant?

The ideal participant is a nonprofit leader with several years of fundraising or executive-level experience. This can be a director of development, associate director, vice president of philanthropy, executive director, board member, and a host of other related positions.

Do you have a waiting list?

Yes. Each session has a waiting list. If a registrant can’t make a session, we notify the first person on the waiting list. The waiting list for each class is first-come, first-served.

Do current clients receive a discount?

Yes. If you’re a current client, please contact us for a special discount code.

Will participants receive CFRE credit for participating?

No! We would post our reasoning here, but it’s lengthy. Feel free to ask—but do so at your own risk!

Interested in our services?

Our purpose is to help you achieve yours.

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