Digital Strategist, Direct Response
Carmen Natschke is a Digital Strategist for American Philanthropic’s Direct Response Group. Prior to joining American Philanthropic, Carmen was a consultant and subject matter expert in the digital marketing and technology space. She has worked on digital marketing projects for dozens of companies and brands among them IKEA, Evinrude, Carpet One, Martha Stewart Living, and Sea-Doo.
She has experience in integrated digital strategy, digital and social media marketing, digital publishing, content marketing strategy, data science and analytics, campaign planning, development, testing and optimization, consumer experience design, marketing technology, website design and project management.
Her experience working in a range of industries including design, technology, defense, and aerospace coupled with her background in social and digital marketing, software engineering, internet technologies, and project management gives her a unique perspective and skill set to help clients achieve their marketing and organizational goals.
Carmen holds a Master of Science in Engineering Management from Florida Institute of Technology and a Bachelor of Science in Computer Science and Business Administration from Rollins College.
While her career path has spanned two decades, her deep commitment and passion to help charitable and philanthropic organizations began as a child when her Spanish grandmother instilled in her the value of helping others and to always act with a “Servant’s Heart.” That core principle was nurtured by her parents and has been a constant in Carmen’s life from her first foray into fundraising, as a young child, for the March of Dimes to more recent efforts to build and execute digital marketing strategies and provide data science services for secular and faith-based nonprofit organizations.
Carmen and her husband live in a seaside community on the east coast of Florida where they enjoy the island life, sailing, gardening, and watching Atlas V, Delta IV and SpaceX rocket launches from their front yard. The thrill of watching those amazing space-bound launches has not abated a bit since her software engineering days working on NASA’s Space Shuttle program.
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