The Forgotten Foundations of Fundraising
The Art of Direct Mail
Thursday, June 24, 2021 at 4:00 ET
Direct mail only works if it’s smart and strategic—and, increasingly, integrated.
The strategy behind direct mail
Direct mail remains a workhorse for fundraising organizations, serving as a primary way that nonprofits identify, engage, and solicit donors. There are a lot of ways that direct mail can go well or poorly, but by creating a plan and tracking results, you can build a successful and growing direct mail program. On Thursday, June 24 at 4:00 pm Eastern time, join Carmen Natschke and Mark Diggs, two veteran direct response experts, for a conversation about how to build a flourishing—and integrated—direct mail program. How do I know what works for my organization? How often should I be mailing and emailing? What makes a direct mail package work? How do I create a plan for direct mail? Register here for this free webinar with Carmen Natschke and Mark Diggs. Come with your questions!
American Philanthropic leadership and experts
Founded in 2009, American Philanthropic stands out among philanthropic consultancies. We don’t work on commission. We don’t peddle secret formulas or magic bullets. We don’t cloak our work in meaningless jargon and buzzwords. Instead, we focus on what matters. Doing the right things, the right way, consistently and over time: that is the not-so-secret key to nonprofit success. Our purpose is to help you achieve yours.

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