Social Media & Marketing
Part of the Fundraising During Uncertain Times Series
WHEN
Thursday, April 23th, 2:00pm-3:00pm(ET)
WHERE
Webinar via Zoom
Overview
With the spread of COVID-19, 2020 has quickly become a time of uncertainty in America. As fundraisers and nonprofit leaders, we face the difficult challenge of fundraising during this time of crisis and uncertainty, and that can present a lot of questions.
This weekly webinar series engages your questions to help you navigate these uncertain times and strengthen your fundraising.
How do I conduct major gifts fundraising when I can't visit my donors? Will foundations give if the stock market drops? Join American Philanthropic's new, weekly webinar to learn more about fundraising during this time of COVID-19 spread and engage in discussions to help answer these questions and eliminate some of the uncertainty of fundraising during this time. This will be a weekly, one-hour webinar with American Philanthropic leadership answering your questions about fundraising during times of crisis. Join us every Thursday, anytime from 2:00 - 3:00 PM EDT to hear from your colleagues and American Philanthropic leadership about how to keep your development program strong through uncertainty. To assist in the webinar conversation, Philanthropy Daily will publish an article on each topic earlier in the week.
Experts
American Philanthropic leadership and guests from around the Nonprofit and Fundraising world

Kellie de Leon

Kellie de Leon is Vice President of Marketing & Strategy at The Mx Group, an integrated B2B marketing agency that’s been helping clients attract, engage and convert customers for more than 30 years. She has extensive client- and agency-side marketing experience working across a variety of industries, including industrial products, healthcare, technology, non-profit and professional services. In her current position, Kellie leads the strategy and internal marketing functions for The Mx Group, the #4 B2B agency in the U.S. and has successfully managed many demand generation, digital development and sales enablement projects that have propelled major business growth. She enjoys speaking at conferences, facilitating workshops, think tanks and group discussions with other marketing pros. In her (limited) free time, she enjoys traveling with her family — everywhere from Iceland to the Philippines. Kellie has delivered workshops and presentations for many years at B2BMX and Frost & Sullivan conferences, and recorded multiple webinars and podcasts for The Mx Group, Demand Gen Report, B2B Marketing Zone and the B2B Growth Show. She is slated to be a speaker at B2B Marketing Ignite in 2020.

Eric Streiff

Eric is a veteran marketing and nonprofit fundraising professional that has spent his entire career on the front-line serving organizations of all sizes. His experience includes two decades in NYC working in marketing, photography, and creative services serving retailers, corporations, publications, and advertising agencies. This diverse experience forged his strategic marketing mindset and a desire to help organizations grow and thrive in a highly competitive and challenging environment. Over the last two decades Eric has served numerous nonprofits in various capacities. As the head of marketing and development for the International Fellowship of Christians and Jews, an acclaimed $100+ million international charity, he oversaw all the fundraising, including direct mail, digital outreach, social media, direct response television, major gifts, planned giving, and marcom activities. He also served as the Executive Director/CEO of the Missionary Oblates of Mary Immaculate, a $32 million faith-based humanitarian organization that serves people in need in over 70 countries. In addition to these roles, he held leadership positions at two multi-channel fundraising agencies where he served over 30 clients in the U.S. and abroad, such as think tanks and advocacy groups, schools and associations, faith-based ministries and churches, and inner-city rescue missions and other humanitarian efforts. Eric’s passion is helping organizations transition from a limited-channel marketing model to a multi-channel, integrated program, that accelerates growth, fortifies financial sustainability, and builds unique brand experiences that are relevant, personal and meaningful. Outside his professional life, Eric teaches Digital Marketing Strategy to undergraduate marketing majors at SUNY New Paltz. In the past he has taught marketing, Internet marketing, and advertising at New York University, Catholic University of America, Baruch College, and The Fashion Institute of Technology. Prior to working in the nonprofit space, Eric worked on marketing, advertising, and creative initiatives for FAO Schwarz, Porsche, Audi, Seagram’s, The Body Shop, and Chase Bank, among many others. Eric holds undergraduate degrees from Skidmore College and The Fashion Institute of Technology, as well as a master’s degree in Marketing from New York University. He lives in upstate New York with his wife, Jolene. They have eight children and ten grandchildren.

Justin Streiff

Justin provides full-service strategic consulting to nonprofits, with a particular emphasis on development department management. Prior to joining American Philanthropic, Justin served for several years as the director of development with the Foundation for Economic Education (FEE). During his tenure there, FEE experienced average annual growth of 30%. Justin continues to direct FEE’s annual fundraising growth and strategy through his work at American Philanthropic. Prior to FEE, Justin led the fundraising program for the Goldwater Institute in Arizona. He has also directed nationwide fundraising efforts for dozens of political campaigns, PACs, and nonprofits. Earlier in his career, Justin managed Congressional campaigns and worked on public policy issues in the U.S. Senate. To-date, Justin has been involved in raising over $100 million through major gifts, capital campaigns, foundation grants, independent expenditures, planned giving, and direct response fundraising, including phone and mail programs. Justin grew up in northern New Jersey and Saint Louis, and is a graduate of the University of Missouri with a B.S. in public policy. He lives in Phoenix, Arizona with his wife and four children.

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