Digital Marketing Contractor

Job Category: Direct Response
Level: Contractor
Job Location: Remote

The Direct Response Group at American Philanthropic is seeking a remote contractor to provide 10-20 hours a week executing digital marketing efforts for its nonprofit clients. The ideal candidate will have 3-5+ years of professional experience that includes digital marketing, as well as some experience with SEO/SEM principles and Google Analytics. Likewise, an appreciation for American Philanthropic’s mission of strengthening civil society and nonprofit organizations is a must.

The digital marketing contractor will provide several digital strategic services that include but are not limited to:

  • Building and executing end-to-end optimized Google ad campaigns through the use of in-kind search ad grants; (Google Ads for Nonprofit experience a plus)
  • Building and executing end-to-end optimized paid media campaigns on Facebook, YouTube and LinkedIn.
  • Launching email marketing campaigns that include A/B split tests and landing pages;
  • Designing and developing automated email workflows and drip campaigns;
  • Constructing Google Analytics e-communication funnels for donor conversion journeys that track conversions and providing audits and reports;
  • Monitoring and reporting on campaign performance (familiarity with Google Data Studio a plus).
  • Implementing integrated digital marketing initiatives from email marketing campaigns, website and social media integration, organic and paid media outreach, paid search efforts, and SEO/SEM strategies; and
  • Providing project management support for direct response staff.

 

Hourly rate is commensurate with experience.

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