HOW DO WE FIND NEW DONORS?

CASE STUDY

The National Center on African American Marriages and Parenting

The lifeblood of any nonprofit organization is a continually refreshed and growing
donor base. Direct mail, data mining, donor research, events, meetings and networking,
board members, and communications all have vital roles to play in helping you identify
new funding prospects. Organizations that successfully build a broad base of donor
support focus on every level of the giving ladder, from foundations and high-net-worth
individuals to planned giving to small donors.

NATIONAL CENTER ON AFRICAN AMERICAN MARRIAGES AND PARENTING:

Dr. Linda Malone-Colon envisions a country where most African American children are born into intact families and raised by their married, biological parents. As the founder of the National Center on African American Marriages and Parenting (NCAAMP), she is helping African Americans build loving, stable marriages that inspire and support personal development, empowerment, and human dignity.

As chair of the Psychology Department at Hampton University, Dr. Linda Malone-Colon has a full plate. She knew that she needed to identify, research, and reach out to new donor and foundation prospects in order to garner the financial support necessary to make her vision for America's African American families a reality. But she wasn't sure where to begin—or how to find the time.

Through comprehensive donor prospect research, American Philanthropic is working with Dr. Linda Malone-Colon and NCAAMP to build a broader base of foundation and major donor support, helping to put it on a strong financial footing for the long-term.

RELATED SERVICES:

• Development-program audit.
• Messaging development.
• Grant writing and proposal creation.
• Customized donor prospect research.