HOW DO WE ACHIEVE GREATER INFLUENCE?

CASE STUDY

Institute for American Values

Influential organizations inspire others to advocate for their causes, and they build alliances and networks that highly leverage their own resources. They achieve these things by telling their stories in compelling ways, consistently and appealingly conveying their messages to their stakeholders, partners, opinion-shapers, and the general public.

INSTITUTE FOR AMERICAN VALUES:

Before the Great Recession, many people argued that thrift was an obstacle to economic growth and prosperity. It was not saving and conserving, they claimed, but borrowing and spending that would produce a new post-thrift prosperity for all.

Their prediction of post-thrift prosperity never materialized. What did materialize was a mountain of debt for many families who had used easy access to expensive consumer credit to borrow and spend more than they could afford.

In the aftermath of the Great Recession, however, many Americans are now changing their habits, and the Institute for American Values is leading the charge with its Nest and Nest-Egg Initiative.

The Institute is working to create a future where the resurgence of thrift is not simply a short-term response to the hard times of the Great Recession, but a path to sustained and broadly shared wealth.

To help the Institute reach its goals, American Philanthropic is working with its leadership and staff to shape and execute marketing and communication strategies that help the organization reach a broad, diverse, and influential group of Americans.

RELATED SERVICES:

• Messaging development.
• Publication dissemination and distribution.
• Annual reports, prospectuses, brochures, and other collateral material.
• Communication strategies and implementation.
• Press release drafting and distribution.