Good News in Dark Days
Feb 12, 2009

Making "the ask" is never easy, but in bleak economic times it's much harder. Fundraising expert Jim Berigan offers three practical strategies that have been effective when financial times are tough. First, he encourages nonprofits to appeal to a donor's sense of creativity. Now is the time to make "unconnected connections between people and ideas." A second strategy challenges you to view "one man's trash" as your "potential treasure" with a well-conceived online auction. Finally, the author recommends focusing on matching grants to quickly double your dollars. All three strategies require an innovative and enthusiastic spirit that costs nothing but often proves contagious . . . and lucrative.

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