Trying to Understand the On-Line Donor
Mar 23, 2009

Her article summarizes the research of Target Analytics, a research division of Blackbaud, the fundraising software company. Bottom line: While the Internet has proven very effective for recruiting new donors, securing repeat donors is more challenging. The research suggests "that nonprofit groups would do well to integrate their online and offline fund-raising programs." What is the profile of the average on-line donor? Read the full article at:

http://philanthropy.com/news/updates/index.php?id=7486